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Allison Skinner

Allison Skinner 

Screenshot 2025-08-08 144839.png

Nature-Based Solutions

2024-2025

Web Design, UI, Low-Code Development

Screenshot 2025-08-08 144839.png

Nature-Based Solutions

2024-2025

Web Design, UI, Low-Code Development

home.png

Nature-Based Solutions

2024-2025

Web Design, UI, Low-Code Development

Objective

I was given a Google Sites mockup for the Nature-Based Solutions page (and related pages) and asked to turn it into a fully designed, interactive hub. My goal was to make the content engaging, easy to navigate, and visually aligned with Seaside Sustainability’s brand.

The final page connects users to nature-based solution strategies across New England, organizing content into four major categories, dedicated state pages, and a centralized resources section.

Problem

  • Converting a bare-bones Google Sites mockup into a fully designed, user-friendly interface.

  • Balancing educational depth with readability and visual engagement.

  • Structuring navigation so users could easily explore themes, states, and resources without feeling lost.

  • Maintaining design consistency across multiple interconnected pages.

Goals

  • Create a central hub for all New England nature-based solution content.

  • Design interactive navigation between four solution categories and individual state pages.

  • Incorporate a resources section with external toolkits and adaptation plans.

  • Establish a color scheme and typography that aligns with Seaside’s branding.

  • Make the layout fully responsive and easy to expand in the future.

Mockup

Solution

Structured Navigation & Layout

  • Organized content into three tiers: Overview, State Profiles, and Resources. This established a clear hierarchy for the site's content.

  • Added visual links to subpages for each state (Connecticut, Maine, Massachusetts, etc.) and each category (Aquatic, Agriculture, Urban, Forestry), making the navigation intuitive.

Visual Branding & Color System

  • Developed a calming green-based palette and typographic hierarchy (headings, subheads) to guide readers visually. This established a cohesive brand identity aligned with nature-based solutions.

  • Enhanced the visual identity using consistent background tones and iconography, creating a professional and polished look across all pages.

Scannable, Educational Design

  • Created modular sections for each solution theme with descriptive text, allowing users to quickly digest complex information.

  • Formatted state profiles with map visuals and concise summaries to support quick reading and exploration of regional content.

Resources Integration

  • Prominently featured a Resources section linking to adaptation tools like RAINE (Resilience and Adaptation in New England) and other external guides. This provided a centralized hub for practical user-focused content.

Impact Summary

Element
Original Mockup
Final Designed Pages
Visual Appeal
Plain white background, minimal imagery, no brand styling
Branded color palette, high-quality images, and consistent iconography
Navigation
Basic text links buried in body content
Clickable image cards and interactive map for quick navigation
Content Structure
Long, uninterrupted text blocks
Modular sections with clear headings and concise descriptions
Interactivity
No interactive features
Image-based buttons, hover states, and clickable maps
Resources
Links embedded in paragraphs
Standalone resource page with visual callouts for key tools and guides
Consistency
Layout varied between pages
Unified design system across hub, states, and resources
Element
Original Mockup
Final Designed Pages
Visual Appeal
Plain white background, minimal imagery, no brand styling
Branded color palette, high-quality images, and consistent iconography
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Outcome

  • Delivered a cohesive, interactive hub connecting all Nature-Based Solutions content.

  • Transformed static, text-heavy mockups into engaging, branded pages that invite exploration.

  • Improved navigation with image cards, clickable maps, and clear CTAs.

  • Created a scalable framework for adding more states, categories, and resources in the future.

Final Designed Pages

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