Past Newsletters
2025
Web Design, UI, Low-Code Development
Past Newsletters
2025
Web Design, UI, Low-Code Development
Past Newsletters
2025
Web Design, UI, Low-Code Development
Objective
I was tasked with creating a visually engaging and intuitive archive page where users can easily browse and access Seaside Sustainability’s past newsletters. The goal was to elevate email content into an evergreen storytelling asset — making organizational updates discoverable long after initial release.
Problem
Before this page existed, past newsletters were not accessible through the website. This created several challenges:
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No centralized hub for ongoing supporters to revisit previous updates
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Valuable organizational content became a one-time communication with no long-term visibility
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Missed opportunity to highlight momentum, transparency, and ongoing impact
Without a structured archive, these updates were effectively lost after initial delivery.
Goals
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Create a scalable and visually organized hub for all past newsletters.
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Make each edition feel browsable and inviting — not just functional.
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Ensure consistent navigation and interaction patterns across all devices.
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Reinforce Seaside’s voice and timeline of impact through design.
Solution
Design Approach
Design Element | Rationale |
|---|---|
Responsive Design | Optimized grid behavior for mobile, tablet, and desktop views |
Consistent CTA Pattern | Ensures users know what to expect when interacting with content |
Whitespace & Visual Hierarchy | Creates breathing room between issues and reduces clutter |
Linked Thumbnails | Clicking a cover seamlessly leads to a full newsletter experience |
Cover Image for Each Issue | Gives each newsletter a distinct identity and entry point |
Thumbnail Grid Layout | Introduces visual rhythm and scannability across newsletters |
Design Element | Rationale |
|---|---|
Responsive Design | Optimized grid behavior for mobile, tablet, and desktop views |
Outcome
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The Past Newsletters page now functions as an interactive archive that supports:
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Ongoing stakeholder engagement, offering a way to explore Seaside's story across time
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Increased visibility of organizational updates, even months after release
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A branded, user-first archive experience, designed to scale
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This page strengthens Seaside’s digital storytelling and provides a reusable framework for long-form communications.