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Allison Skinner

Allison Skinner 

AR.PNG

Policies & Disclosures, Strategic Plan, and Annual Reports

2023 - 2024

Web Design, UI, Low-Code Development

AR.PNG

Policies & Disclosures, Strategic Plan, and Annual Reports

2023 - 2024

Web Design, UI, Low-Code Development

AR.PNG

Policies & Disclosures, Strategic Plan, and Annual Reports

2023 - 2024

Web Design, UI, Low-Code Development

Objective

I was tasked with designing and implementing three core information pages — Policies & Disclosures, Strategic Plan, and Annual Reports — to communicate transparency, governance, and organizational impact in a visually accessible and engaging way.

Problem

Before these pages were created, Seaside Sustainability lacked a centralized and user-friendly space for:

  • Sharing key governance documents and compliance policies

  • Presenting their multi-year strategic vision

  • Showcasing their annual impact through reports

This created friction for stakeholders — especially donors, partners, and volunteers — seeking organizational accountability, clarity, and direction. Without dedicated pages, important content was scattered, hard to access, or missing entirely from the user experience.

Goals

  • Enhance user comprehension and trust through clean, organized layouts.

  • Ensure accessibility and clarity for a wide range of users.

  • Present complex organizational data (e.g. policies, tax forms, reports) in a friendly, visual-first manner.

  • Encourage deeper stakeholder engagement with Seaside Sustainability's mission and operations.

Solution

Policies & Disclosures

  • Organized a complex set of policies into digestible, categorized layouts.

  • Increased user trust with visible, easy-to-access documentation.

  • Clear visual signals (PDF icon + red arrow) improve interaction clarity.

Element
Final Designed Page
Accessibility
Used large targets and plain language for quick comprehension
Scannability
Organized documents in a grid layout for easy browsing
Interaction Design
Created visual PDF blocks with intuitive download icons
Structure
Introduced two clear sections: “Policies” and “Disclosures & Governance Docs”
Element
Final Designed Page
Accessibility
Used large targets and plain language for quick comprehension
Page 1 of 4

Strategic Plan

  • Visitors are immediately drawn into the organization’s mission and priorities.

  • Clear directionality (read button, sectioning) encourages further exploration.

  • Visually expressive without overwhelming detail.

Element
Final Designed Page
Readability
Balanced imagery, whitespace, and brief text to support easy scanning
Engagement
Encouraged user interaction through prominent CTA button
Element
Final Designed Page
Readability
Balanced imagery, whitespace, and brief text to support easy scanning
Page 1 of 2

Annual Reports

  • Reports are visually elevated as key storytelling tools.

  • Clear and repeatable layout enables annual content updates with ease.

  • Improves content discoverability by year and report type.

Element
Final Designed Page
Interaction
Consistent “Read” buttons make navigation feel reliable and predictable
Content Layout
Alternating blocks introduce rhythm and keep scrolling interesting
Visual Identity
Used thumbnails of report covers to create visual consistency and engagement
Element
Final Designed Page
Interaction
Consistent “Read” buttons make navigation feel reliable and predictable
Page 1 of 3

Outcome

  • Visitors now understand Seaside’s governance and impact through accessible design.

  • The redesign elevates transparency, which is vital to nonprofit credibility.

  • Clear calls-to-action support deeper user engagement (downloads, reading, sharing).

  • Consistency across pages reflects a cohesive brand system, aiding scalability for future updates.

Final Designed Pages

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