Sponsors Page
ROLE | TIMEFRAME | TOOLS | SKILLS |
|---|---|---|---|
Web Designer / Team Lead | 2023 | Wix Studio (formerly Editor X) | Web Design |
Overview
This project is a Sponsors page redesign for Seaside Sustainability, transforming a basic list of logos into a compelling partnership showcase. The goal was to communicate the impact of sponsorship, reflect the organization's mission, and inspire visitors to get involved.
Challenge
The original Sponsors page lacked structure, visual hierarchy, and a clear user journey. It failed to communicate the value of partnership, underused a rich photo archive, and offered no calls to action or impact context to motivate new sponsors.
Previous Sponsors Page
Solution
I redesigned the Sponsors page with a focus on impact, structure, and conversion.
Key improvements included:
1. Reorganizing sponsor recognition into a clean, clickable grid with targeted CTAs
2. Designing visual program blocks for each of Seaside's major initiatives
3. Adding an impact metrics section to quantify Seaside's real-world outcomes
4. Introducing testimonials and a sponsorship benefits grid for social proof
5. Building an audience and PR reach section to communicate sponsor visibility
Sponsor Grid
The flat sponsor list was replaced with a clean, clickable grid. A header-level CTA drives new partnership inquiries, while individual CTAs on each anchored program section give visitors a direct path to sponsor specific initiatives.
Program Blocks
Visual sections were designed for each of Seaside's major initiatives, pairing field photography and a short program summary with a clear sponsorship entry point.
Impact Metrics
A dedicated "Seaside's Impact" section surfaces key statistics such as pounds of waste collected and community members engaged, giving potential sponsors concrete evidence of the outcomes their support makes possible.
Social Proof
Testimonial quotes from past sponsors and partners were introduced alongside a sponsorship benefits grid, clearly outlining the value and ROI of partnering with Seaside.
Audience Reach
An audience breakdown section communicates exactly who sponsors reach, including students, policymakers, families, and more, supported by Seaside's social media and PR channels.
Outcome
The redesigned Sponsors page transforms a passive list into an active partnership hub, clearly communicating value to donors and inviting new engagement. It now functions as both an informational resource and a conversion funnel, with a modular structure that can be scaled across other outreach and donor pages.
Updated Sponsors Page